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A blessing of water for every
skin. Relieving dryness with a gentle touch.
About us
About us
Our Story
Our History
Our Ingredients
“We applied science to skincare to create uruoi. We make our own patented hyaluronic acid: D.P.H.A.TM”
The Power Of Hydration
In Japanese uruoi means moisture, blessing and fulfillment. Inspired by this belief, uruoi was created in 1989 with a focus on Japan’s hydration driven beauty rituals.
uruoi concentrates on the core elements of skincare to combine an authentically Japanese minimalist philosophy and powerful ingredients backed by science.
With Hydration At Its Core
uruoi has formulated a minimalistic line of skin care with our proprietary DENKA PURE HYALURONIC ACID, D.P.H.A.™ to help skin retain moisture, making skincare accessible for everyone and creating a basic routine that listens to what our skin really needs.
A blessing of water for every skin. relieving dryness with a gentle touch.
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