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The Power Of Hydration

In Japanese uruoi means moisture, blessing and fulfillment. Inspired by this belief, uruoi was created in 1989 with a focus on Japan’s hydration driven beauty rituals.

uruoi concentrates on the core elements of skincare to combine an authentically Japanese minimalist philosophy and powerful ingredients backed by science.

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With Hydration At Its Core

uruoi has formulated a minimalistic line of skin care with our proprietary DENKA PURE HYALURONIC ACID, D.P.H.A.™ to help skin retain moisture, making skincare accessible for everyone and creating a basic routine that listens to what our skin really needs.

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A blessing of water for every skin. relieving dryness with a gentle touch.

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