ABOUT URUOI

back side of a skincare product box with japanese writing on it
OUR STORY

The Power of Hydration  

In Japanese Uruoi means moisture, blessing and fulfillment. Inspired by this belief, Uruoi was created in 1989 with a focus on Japan’s hydration driven beauty rituals. Uruoi concentrates on the core elements of skincare to combine an authentically Japanese minimalist philosophy and powerful ingredients backed by science. With hydration at its core, Uruoi has formulated a minimalistic line of skin care with our proprietary DENKA PURE HYALURONIC ACID, D.P.H.A.™ to help skin retain moisture, making skincare accessible for everyone and creating a basic routine that listens to what our skin really needs. 

A blessing of water for every skin. Relieving dryness with gentle touch.

 

OUR HISTORY

SCIENCE TO SKIN CARE 

DENKA PURE HYALURONIC ACID, D.P.H.A.™  

In 1988, Denka formulated our own patented fermentation technology to produce hyaluronic acid from lactic acid bacteria. This hyaluronic acid, our DENKA PURE HYALURONIC ACID, D.P.H.A.™ was created for the medical industry to reduce joint inflammation and other ailments. Similar to the hyaluronic acid found in our body, D.P.H.A.™ is a high- quality and high-purity macro-molecule sodium hyaluronate that hydrates and helps the skin retain moisture, keeping it soft and supple.

In 1989, DENKA applied our own science to skin care to create Uruoi using D.P.H.A.™ as the core ingredient to hydrate skin for a healthy, luminous complexion. Every product in the Uruoi line contains D.P.H.A.™ as a potent source of hydration and to make your skin uruoi.